WHERE IT ALL BEGAN AND HOW I GOT HERE…

Let me recount my journey, where I’ve been both a spectator and an active participant, in the world of marketing. Hello there, I’m Betcy Mary Thomas, known as The Socio-Crab in the digital realm. Over the past 12 years, I’ve dedicated myself to understanding and mastering the intricate art of marketing, particularly in the domains of the Hospitality and FMCG industries.

I’m no ordinary marketing consultant; I’m an experienced expert, a maven in marketing strategies, and a branding virtuoso. In the vast digital landscape filled with social media platforms, food photography, ad management, and website development, I’ve become a digital marketing aficionado. I hold the keys to unraveling the secret recipe that leads businesses to thrive in the fiercely competitive F&B industry.

My journey in the world of marketing has been nothing short of remarkable. I’ve navigated the luxurious realms of the hospitality, real estate, travel, and tourism sectors, where I’ve tailored innovative branding strategies that have set numerous brands on an extraordinary path.

As a marketing Consultant, my skill set is as diverse as it is potent. From digital marketing and corporate communications to SEO/SEM strategies, I can give your brand the edge it needs to shine in a crowded marketplace. I’m skilled in organizing meetups, crafting compelling content, and excelling in inbound marketing. Furthermore, my proficiency extends to project planning, video marketing, event coordination, market research, AdWords account management, community outreach, PR, and email marketing. I ensure my clients enjoy comprehensive coverage across all marketing channels.

What truly sets me apart are my strong leadership, communication, interpersonal, and problem-solving skills. I’m not just a marketing consultant; I’m your partner, your collaborator, dedicated to exceeding your expectations on every project. Your success is my top priority, and I’m committed to helping your business achieve its goals.


Now, let’s delve into the chapters of my professional journey:

Just Vegan I Head Of Marketing I Dubai, United Arab Emirates

In my role as the Head of Marketing, I led my team with precision, delegating responsibilities while ensuring seamless collaboration throughout the project. My expertise allowed me to spot trends in visitor demographics, enabling me to tailor marketing campaigns to appeal to specific audiences. My influence extended to managing the company’s social media accounts, resulting in a remarkable 43-percent increase in followers across all platforms. I left no stone unturned in evaluating marketing campaign results, identifying gaps, and providing recommendations for future activations. Market research, surveys, and analysis were part of my daily routine. I not only revamped the company’s website but also introduced a new B2B product, leading to a 25% increase in bookings. This revamp included the use of native advertising with partners, scripting video ads, and maintaining branding goals.

The Lime Tree Cafe & Kitchen I Creative Marketing Manager I Dubai, United Arab Emirates

As the Creative Marketing Manager, I took on the responsibility of creating and distributing promotional materials and marketing communications. Ensuring brand consistency was pivotal, and I maintained it across the organization. My tasks included managing the company website, its content, and page design. I also designed and developed emailers, distributing them via Mail Chimp and other e-marketing platforms. My creative flair shone through in the artwork I crafted for print and online advertising, as well as in designing sales and marketing materials. Coordinating photo shoots, video shoots, and events was also on my list of responsibilities. I actively enhanced online and communications content and took charge of external in-store signage, brochures, flyers, stock level maintenance, and internal processes. I also managed the customer database, ensuring its maintenance, accuracy validation, and segmentation.

Cluster Marketing Manager I Ramada Hotel & Suites Ajman, Ramada Beach Hotel, Wyndham Garden Ajman Corniche

My role as a Cluster Marketing Manager saw me at the helm of the marketing team for the pre-opening of Wyndham Garden Ajman Corniche. I excelled in improving web presence through SEO and A/B testing, significantly increasing overall website traffic by approximately 15%. I initiated remarkable projects, such as marketing performance reports and scoring techniques, reporting a 20% increase in marketing performance to management within just six months. My capabilities extended to developing and implementing an annual Digital and Marketing plan aligned with budget requirements, ensuring that the hotel met its general marketing objectives, including revenue targets. I independently managed and implemented key digital and marketing initiatives and promotions while ensuring alignment with regional and global marketing activities. Engaging with customers and responding to their needs were key aspects of my role. I monitored the success of all digital and marketing activities, promotions, and campaigns, producing performance reports for key stakeholders. Developing strategies for both B2B and B2C segments was central to my responsibilities. I provided marketing support and collateral requirements for the sales and F&B teams. Managing the rollout of digital and marketing initiatives was also part of my role, leveraging key functions in regional marketing, e-commerce, marketing operations, strategic partnerships, and third-party distribution. As a brand champion, I ensured that all collateral conformed to agreed brand standards and that content complied with corporate guidelines and remained within budget across all marketing activities. Recognizing and executing opportunities for loyalty programs and managing cluster CRM and database requirements were among my achievements.

ReachAll I Senior Social Media Manager & Graphic Designer

At ReachAll, my role as Senior Social Media Manager and Graphic Designer allowed me to create compelling visualizations using Photoshop. I was meticulous in moderating user content to ensure that all engagement with the brand was appropriate and amplified the company’s mission and message. Leveraging data, I understood what worked on each social media platform, which led to a 34% year-over-year improvement in engagement rate. I closely collaborated with the director of marketing to optimize the content calendar across all platforms, aligning it with new marketing and product launches. My responsibilities also included interacting with clients to discuss business objectives and requirements. Designing artwork for social media posts and ad campaigns, as well as providing creative guidance to graphic designers and web designers, was part of my daily routine. I monitored the implementation of social media graphics to ensure they adhered to brand guidance. Additionally, I generated new ideas and concepts for online and offline marketing. I supported the team in developing, maintaining, and implementing brand identity while meeting the requirements of internal and external stakeholders. I reviewed final layouts to ensure consistency with brand guidelines and suggested improvements when required.

Major Clients and Projects:

– World on a Plate, Bangalore

– Sun festival, hosted by World Yoga Day Festival

Scion Social I Senior Social Media Manager & Creative Designer

At Scion Social, my responsibilities as a Senior Social Media Manager and Creative Designer included developing, implementing, and managing the social media strategy. I defined the most important social media KPIs and oversaw social media content. Measuring the success of every social media campaign was integral to my role. I was the creative mind behind designing digital and print informative graphic material for various online platforms. Coordinating tasks across departments to ensure on-time task completion was central to my responsibilities. I organized and attended kick-off meetings with clients to formulate specifications for artwork. Training and assisting junior designers were among my contributions. I set up a social media profile, maintained it regularly, and developed a follower base.

Hibu – Graphics Designer

As a graphics designer at Hibu, I took on the task of designing print media, which included brochures, flyers, and magazines. I also created and inserted creatives for websites.

And that’s the story of my journey through the world of marketing. I’ve worn multiple hats, faced challenges head-on, and celebrated victories. I’m here to help you navigate the exciting world of marketing and achieve your business goals. Your success is my priority, and I’m thrilled about the opportunity to work with you. If you’re looking for someone to assist with your marketing needs, feel free to reach out to me anytime. I’m excited about the journey ahead!