“Creating easy-to-read, highly relevant content that showcases the value of your service or product can lead to warmer, increased leads and more sales from each post that you write, particularly if your content shows genuine concern and empathy for anyone who needs your services or products.”
-Jose Sanchez, Director of Marketing at Sales for Life
Level with a LinkedIn Product Page
Taking Your Business to the Next Level with a LinkedIn Product Page
When talking about using social media for marketing, most of the time business, automatically tend to use Facebook, Twitter, and Instagram to generate leads. And miss that powerful network platform like Linkedin.
Today, LinkedIn is an engaging social media network where users can interact, share views, connect digitally, and boost their professional profiles. LinkedIn has more than 774 million members spanning over 200 countries and territories around the globe. LinkedIn is a powerful platform for connecting with professionals and businesses, boosting brand identity, and engaging in business-to-business marketing to promote goods and services. And therefore, it should be a part of any comprehensive social media strategy.
So what is LinkedIn Marketing?
LinkedIn is a social media platform that helps a business or individual to attract attention to their profile. Businesses can establish their company pages for their specific products and use them to: Build Brand Awareness, Share content to drive traffic to their website or blogs, Connect with leads or nurture existing business relationships.
A platform like; Linkedin can be used to bring greater attention to the business and, ideally, for lead generation. Take advantage of this platform by setting up a Linkedin profile. It offers additional functionality like LindkedIn boosting, ads, and showcase pages.
LinkedIn introduced a new feature to create a product page for businesses. This feature can help increase visibility and reach for your product offerings and provide a central location for users to learn more about your products.
Here are some tips for creating a compelling product page on LinkedIn for your business.
- Make your product page visually appealing; your product page should include a visually appealing image or video that describes your product. High-quality professional images or videos that accurately represent the product.
- Use clear and concise language when describing your product, and clear and concise language that accurately represents the features and benefits of the product. Avoid using technical jargon or industry-specific terminology that possibly confuses your potential customers.
- Include relevant information on your product page. It should include all relevant information about your product, such as pricing, availability, and any additional important aspects. And make sure the information is up-to-date and accurate. So potential customers have all the information they need to make an informed purchasing decision.
- Add multimedia content in addition to images or videos, and you can also add multimedia content to your product pages, like product demonstrations, customer testimonials, or case studies. It can help potential customers better understand the value and benefits of your product.
- Use calls-to-action Include a call-to-action button on your product page that directs users to your website or a specific landing page where they can learn more about your product or make a purchase. It can help drive traffic and conversions for your business.
- Promote your product page on LinkedIn by sharing it on your company page, in relevant groups, and conversations related to your industry. It can help increase visibility and reach for your product page and drive more potential customers to your offerings.
Creating a product page on LinkedIn can be a great way to showcase your business’s products and services to potential customers. By following these tips, you can create a compelling product page that drives engagement and conversions for your business.
Also, check other blogs and marketing tips here.